We have just returned from the Stitches Trade Show at the NEC – a chance for us to meet new potential wholesale customers and have a good chin wag with some old friends. I usually go through a kind of de-briefing with myself making lists of the pros and cons of each show we do. It’s an opportunity to review and evaluate, a worthwhile habit I was introduced to on my PGCE a good few years ago.
It is so wonderful to be able to meet new customers and to have informed discussions with other like minded people in this industry. There are always new things to learn and new ideas to embrace.
I hope you saw their ‘swishing’ boomerang video I posted! I can’t wait to see everyone’s Moneta dress. The Party starts tonight on social media at 19.00Hrs GMT.
I feel so lucky to be able to connect with so many like-minded people (mainly women, but some men too) who love dressmaking, or other sewingy and yarny things, or just love being creative in a zillion other ways. You can find us on Instagram Twitter Facebook and Pinterest.
So thank you to everyone who came to see us at the Stitches Trade Show at the NEC this week. Indeed everyone that comes to see us at any of the shows we do. It’s always lovely to see old faces, well not old, you know what I mean. Although so many of us are connected through the ether by social media (and thank you for reading my wafflings, such as this) you can’t beat actually nattering with someone face to face. ⠀
While it is wonderful to chat with and meet new craft and sewing folk we do have to think about the costs involved in taking part in these large shows. The prices of booking stand space, electrics, lighting, accommodation, wages and food all have to be taken into account. And one of the main reasons we do them is to increase our sales. This is after all how I pay my mortgage and feed my children.
The increasing costs of exhibiting levied against small businesses could be a whole other blog – or maybe more of a rant!
So each business will weigh up the pros and cons of committing themselves to the long haul of travelling, setting up, being on your feet for days, paying wages and then breaking it all down, packing up and traveling home again. For some the cons are starting to outweigh the pros, which is a shame but understandable.
While this may at first appear to be negative – it really isn’t. What I have just outlined are the tangible costs to exhibiting at the shows. What we as business owners must do is also account for the intangible benefits that come to us through increased exposure to a specific audience – ie YOU!
Even when, like me, you’re lucky enough to work with, teach, drink tea with, eat cake with and laugh with like minded sewaholics, it can be lonely a times, sitting at your sewing machine, or with your knitting needles, or paints, or clay.
Yes, we may be fortunate to have family and friends around us to share so many parts of our lives, but they might not truly get the joy of finishing off a flat felled seam, or the frustration of running out of thread when you’d be finished in 5 minutes! To have a group of people who ‘get’ how frustrating it is to not quite have enough fabric to pattern match correctly or who can whoop with joy with you at the perfectly matching stripes it’s taken you ages to achieve is incredibly empowering.
While crafting may be seen by some as just a mere hobby or way of passing time. For those in the know it is so much more. We can achieve so much more together than we can on our own. If we can be there to help hold each other up we can be safe in the knowledge that there are a wealth of others there ready when we tire of holding ourselves up.
We can inspire, support, joke, advise (advisedly) and just appreciate each other and our own creative journeys through life.
So while I do have to count the pennies and that does appear on my lists it’s also the things I can’t quite quantify that makes all the difference.
Does coming to a show make a difference to your sewing or crafting journey? I’d love to know.